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Artificial Intelligence consulting services: design your future with our Creative Digital Futures Lab

Artificial Intelligence consulting services: design your future with our Creative Digital Futures Lab

The Creative Digital Futures Lab brings together innovative creative practice with deep technical expertise in Human and AI systems integration.

Photograph by Faruk Kara. Credits at foot of page

Our goal is to enable you to imagine, practice and sustain high-performance human/AI integration within your organisation. 

To design your human/AI teams systematically, the Creative Digital Futures Lab is a collaboration between the Tavistock Institute of Human Relations and Systematic-X. We offer leading edge expertise in organisational development, action research, arts and organisation, artistic experiential learning and AI design and transformation.

Email Dr Annja Neumann

Your business needs

In the turbulent age of AI, ensuring highly effective human/AI collaboration is critical to realise value from AI, maintain competitiveness and achieve on the promise of transformative business benefit. Your VUCA* context requires pragmatism plus imagination. 

To build highly effective human/AI integration in your business, you need: 

To remove barriers to AI adoption;
To enhance human and AI capabilities across your business functions;
To address bias and overcome equity, equality and ethics gaps at a training and data level;
To increase collaboration and adaptability;
To scale for ROI.

*VUCA is short for volatility, uncertainty, complexity, and ambiguity


fig.1 Companies that see GenAI as having a meaningful impact to EBIT

McKinsey 2024: Today only 15 per cent of companies in our latest AI survey say they see use of generative AI having meaningful impact of their companies' EBIT.


Our offer

We create the space, technical expertise and conditions you need to optimise your human/AI High Performance Teams. 

1. Action Research

The participatory action research lens lets you understand how to optimise Human-AI collaboration in your specific business context. You will be able to plan action, execute and evaluate what’s needed.

2. Experiential and creative learning

You will acquire agility and situational awareness as you learn through direct experience, actively engaging using your creativity and reflecting on what is happening in the moment.

3. Understanding group dynamics

An understanding of group dynamics enables collaboration at a deep level, exploring how AI has an impact on group dynamics and develop strategies to enable good working conditions.

4. Human & AI capability

For scalability, we will help you consider and understand the external context for your customers and markets. We will use human augmentation and and a novel approach to Human-AI sensing to explore opportunities and the operating model you need to attain a competitive advantage.

5. Organisation activation

For ROI, we bring together functional expertise, experimentation and human & AI collaboration. Our Team Coaching enables pace, scalability and collaboration.

Introductory programme: Human and AI High Performance Teams

Design your human/AI teams and experiment with human/AI Sensing through our introductory 3-day programme: Human and AI High Performance Teams. 

Tailor-made to your specific requirements and sector context, together we will apply four lenses to your scenario: functional, action research, experiential learning, and creative. 

You will be able to explore human/AI collaboration in the context of:

Your future operating models, jobs, and skills;
The flow of goals at your organisation;
How to shape ‘good work’ that motivates, engages, and is highly productive.

Email Dr Annja Neumann

In partnership with


Image credit: © Annja Neumann, Alex Mentzel, Kirk Woolford, Faust Shop: discover your digital double, mixed-reality performance, premiered in Cambridge, 2022; Ruijia Zhang and Eva Aymamí Reñé as AI dancers, funded by Cambridge Digital Humanities as part of a Newton Trust Fellowship, University of Cambridge, and also supported by the Cambridge School of Creative Industries, Anglia Ruskin University. This work is openly licensed via CC-BY-NC-SA 4.0.

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