Alon Alperovitz

Alon Alperovitz is an Organisational Psychologist, a coach and Culture Strategist with over 15 years’ experience helping organisations evolve without losing their identity. He works with senior leaders to design and embed culture strategies that drive performance, resilience, and meaningful change, building ways of working that are people-centred, commercially grounded, and built to last. 

Drawing on hands-on experience across financial services, consumer brands, scale-ups, and mission-driven organisations worldwide, he focuses on the real dynamics that shape culture: how leaders behave, what teams prioritise, and how unspoken tensions influence decision-making. He is known for bringing both rigour and warmth to complex change, helping leadership teams align around shared purpose and translate values into everyday practice.